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AT DAWN COLLECTION AW22

AT DAWN
COLLECTION AUTUMN WINTER 2022

At the break of Dawn, new perspectives unfold. What lies ahead is partially unknown. Collection AW22 is about new beginnings, a calm colour palette that reflects the neutral tones of the moment before sun set. Clean cut lines, with sharp contrasts, and rounded shapes enhanced by minimalistic quilting offering soft textures that comfort the eye and the body.

People are craving comfort and safety, as we slowly move forward in times that are not as simple as they ones appeared to be. The world stage is set by ongoing challenges for humanity, environment, and our economy. Our fragility is exposed and yearns to be safeguarded. Reassessing one’s priorities propels us into an accelerated demand for wellbeing, where mental and physical health are interlinked. Society is shifting their needs towards comfort and longevity.

AW22 At Dawn focussed on long term design with a mindset that prioritizes seasonless contemporary pieces in high quality materials. Colours focussing on natural tones for longevity, reassurance and a trans seasonal appeal. Leather remains the main material of choice, supporting our less is more design approach, offering quality and a design aesthetic for the long-term